Animal Logic is a digital production company at the forefront of the international visual effects industry. Over the past decade it has proven itself across a broad range of visual media including film, television, computer games and Internet. The digital format provides a common mode of production and distribution. However, what's most relevant about this technology is the spectrum of new opportunities it holds for human interaction and communication. Engagement, performance and innovation are intrinsic to the Animal Logic Group, whatever the medium. With a depth of experience and richness of content, Animal Logic will continue to illuminate ideas and inspire images for the ever-changing world of entertainment.

The Animal Logic Group comprises four business units: Animal Logic Commercials, Animal Logic Film, Animal Logic Play and Animal Logic Research. Established in 1991, Animal Logic's core business has traditionally been the design and production of high end visual effects for commercials and television series. The experience gained in these media were transferred to film and in 1997 Animal Logic Film was invited to join the establishment of Fox Studios Australia. In 2000, a design and interactive division was created, translating the skills amassed across these image industries to new media forms. At the base of each of these production units sits Animal Logic Research, an R&D division that provides a wealth of intellectual property and proprietary development to the entire Animal Logic Group.